A disciplined betting tracker, from first principle to shipped app — the idea, the identity, and the system behind it.
Most betting trackers are built for sharps chasing profit — and most betting apps are built to make you bet more. Pundo is the opposite. It's for the recreational bettor who wants to enjoy the game without losing money they can't afford. The whole product is a set of rules you set for yourself when you're calm — and that the app then holds you to when you're not.
The single line floating above the P is the heart of the brand: a ceiling. It's the daily limit you set — the line you've decided not to cross. The P (your punt) lives underneath it. You bet freely, but always within the cap. The mark literally draws the product's one big idea: discipline over a ceiling.
Set in a confident, rounded squircle — friendly, app-native, and unmistakably a button you want to tap. Bold Plus Jakarta Sans gives it warmth without looking like a sportsbook.
A near-black canvas keeps the focus on your money and your numbers. Pundo red is the single hero accent. Green and red do one job only — and never decoratively: profit and loss.
Geometric but warm — modern enough to feel like a 2026 consumer app, rounded enough to feel friendly rather than aggressive. ExtraBold for the wordmark and figures; Regular for body. Tight negative tracking on headlines for a confident, editorial feel.
Sealed capital, daily ceiling, max-per-bet, no-chasing logic, and a “tomorrow's pool” that only unlocks if you stayed disciplined today.
Manual quick-add, paste-a-slip, or scan a slip image — match, pick, odds and stake parsed for one-tap confirm.
Live scores grade bets automatically. Snap the slip, the match ends, the result lands itself.
ROI, win rate, P&L over time, market breakdown, and a daily green/red calendar of profit and loss.
The full schedule with a best-odds comparison tab living right beside your tracked bets.
A wins-only feed, leaderboards and private leagues — every win anchored to a real slip, so nobody can fake it.
Competitors auto-import from US sportsbooks and chase the sharp. Pundo went the other way: enforce discipline, work with any bookmaker anywhere, and own the responsible-gambling high ground. It's the rare betting product that earns app-store favour, press goodwill, and a credible path into the B2B responsible-gambling market — because it's built to help people bet less recklessly, not more.
Built as a single web app and wrapped with Capacitor — so the same code ships as a native iOS app, a native Android app, and an installable PWA. A lean, solo-founder-friendly stack with no framework bloat.